As the holidays approach, local families are facing financial pressures that some say are unlike any in recent memory. Rising costs, increasing unemployment, and federal funding cuts have left many households unsure of how they will provide basic needs, let alone celebrate the season. SBCS (formerly South Bay Community Services) is stepping in to make sure children and parents throughout San Diego County can experience the comfort, joy, and connection the holidays are meant to bring.

“There is a lot of uncertainty for low-income families right now,” said Annie Sawyer, SBCS director of Philanthropic Giving. “SBCS services and programs are continuing without interruption, and we remain focused on meeting families’ most urgent needs. As costs rise and more families turn to us for support, we’re working hard to ensure stability across our programs and to continue providing the same level of care, resources, and connection our community relies on.”

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